Sourcing and market entry between Europe and China.
We source from China for European companies, and help Chinese manufacturers reach European markets. A two-person team on the ground in Barcelona and Guangzhou.
01 — Verticals
Where we focus.
We don't cover every product category. These are the three where our experience, network, and judgment actually give you an edge.
VERT / 01
Consumer Tech
Gadgets, wearables, audio, personal electronics, educational robotics.
Categories that compete on design, user experience, and retail margin — where understanding the European consumer is half the job.
VERT / 02
Smart Home & IoT
Locks, cameras, sensors, hubs, connected lighting, Matter-ready devices.
The fastest-shifting category in European home tech, with a compliance layer (RED, GDPR) most manufacturers underestimate.
VERT / 03
New Energy
Solar inverters, residential storage, EV charging, portable power.
Where tier-2 Chinese manufacturers meet a European market hungry for supply — but gated by grid codes and certifications.
Adjacent categories on request. If your project sits at the edge of what we cover, tell us — we'll say yes, no, or point you to someone better.
02 — What we do
Two directions. One accountable team.
We work both ways across the Europe–China bridge. Every engagement is direct, priced upfront, and paid by you — never by the factory.
Sourcing from China
For European companies that need trusted eyes and judgment on the ground in Guangzhou.
Supplier Scouting & Vetting
Verified shortlist, in-person factory visits, honest written report.
On-the-Ground Representation
Pre-shipment inspections, production follow-up, issue resolution.
Market & Product Advisory
Pressure-test a category or supplier before committing capital.
Entering Europe
For Chinese manufacturers who want to reach European distributors and retailers who place real, repeat orders.
EU Market Entry Advisory
CE, RoHS, REACH, RED, GPSR — plus packaging, labeling, and compliance costs.
European Buyer Introductions
Handpicked introductions to European distributors and retailers in your category.
Brand & Catalogue Localization
Product descriptions and technical sheets rewritten for European procurement teams.
03 — Why Danja
Three things that are different about how we work.
01
Paid by you, not the factory
No hidden commissions. Ever.
Sourcing from China for European companies, and helping Chinese manufacturers reach Europe. The same two people run both sides — so what we learn in one direction sharpens the other.
02
Trilingual in the room
EN · ES · 中文 — no telephone game.
'Western-focused' usually means 'we've shipped to the US.' Europe is a different regulatory universe, and GPSR caught a lot of importers off guard. We work the specific directives, not a generic checklist.
03
Small and selective
Two to three engagements per month.
When a project doesn't make sense — for the margins, the timeline, or the fit — we say so before you spend money. That's how we keep the work we take on worth taking.
04 — The Team
A two-person operation. One standard.
Daniel Estela
Guangzhou · China Side
Handles the China side from Guangzhou — factory visits, supplier verification, negotiations, production follow-up. Five years on the ground in textile manufacturing and industrial machinery.
Javier Chacón
Barcelona · Europe Side
Handles the European side from Barcelona — client relationships, market research, compliance, operations. Background in performance marketing, e-commerce, and business automation.
05 — Get in touch
Tell us what you're working on.
We reply within 24 hours, in English, Spanish, or Mandarin — whichever works for you.